THE CHALLENGE
- Increase general awareness of The Neurological Foundation, leading into Brain Awareness Month (March)
- Receive 3 x print, 1 x broadcast and 3 x online coverage
WHAT PLAIN JANE DID
- Find local and national news hooks and pitch to relevant news outlets
HOW IT WORKED
- Received a One News Saturday 6pm two-minute piece on the Christchurch Earthquake anniversary
- Received front page of regional newspaper coverage, six newspaper stories and online coverage in both stuff and nzherald.co.nz
- Received accumulated reach of more than 3,000,000
- Total ROI of 9:1
