THE CHALLENGE
Following the Treasures 2017 launch, which resulted in front-page media stories about leakage issues, Plain Jane was challenged with launching the brand’s latest nappy, Treasures Care
WHAT PLAIN JANE DID
- Campaign key messages
- Crisis communications strategy
- Social media community management strategy
- Social media and influencer strategy
- Social media and influencer management and implementation
HOW IT WORKED
- Worked with 18 micro and macro-influencers
- Within the first month, received more than 46 Instagram stories, 10 Instagram wall posts and over one-million reach
- Doubled organic reach and engagement
- Increased positive sentiment on the Treasures social media pages
