THE CHALLENGE
- Launch NZ’s first private investigator service for people online dating
WHAT PLAIN JANE DID
- Media outreach, targeting NZ’s top media channels
HOW IT WORKED
- Earned broadcast interview on Radio NZ totalling more than 3 minutes
- Earned broadcast interview on prime time The AM Show totalling more than five minutes
- Date Check founder, and interviewee, is now a regular on The AM Show panel
- Three online stories
