THE CHALLENGE
- Launch a new avocado delivery service using just social media
- Make 510 sales in 4-weeks
WHAT PLAIN JANE DID
- Strategised and implemented a 4-week social media campaign
- Launched FB and IG channels utilising owned and UGC imagery focuses on people, place and product
- Worked with 3 x paid influencers
- Posted 1 - 2 times a day on FB and IG (organic and paid)
- Posted daily on IG stories
RESULTS
- Worked with 26 influencers (paid and earned)
- 922 new customers
- 1,273 total sales (149% increase from KPI)
- 915,000 reach on social media (83% increase from KPI)
- 26.65% conversion rate (Average conversion rate from a social media campaign is 3.3%)
