THE CHALLENGE
- RE:TRACE is a community project celebrating the heritage of Auckland neighbourhoods through publicly submitted historical and contemporary photography
- The aim was to receive as many pictures as possible and create
WHAT PLAIN JANE DID
- Create and implement marketing strategy (including social media, print, digital and community engagement)
- All writing
- Media relations
- Finding and confirming local artists
RESULTS
- Weekly feature in Stuff’s Auckland local weekly newspapers sharing never-before-seen images of historical neighbourhoods
- 2% average Facebook post engagement rate
- 86% follower increase on Facebook
- 10.2% average Instagram engagement rate
- 2,253 total website page views
- More than 500 historical image submissions
- 20:1 ROI
