THE CHALLENGE
- Create, and launch, a $15,000 public funding grant to the people of Tāmaki
- Receive 20 local submissions for the fund
WHAT PLAIN JANE DID
- Social media strategy and implementation
- Art directed and created social media images
- Create website (Wix platform)
- Wrote all copy including web, press releases and EDMs
RESULTS
- 30+ submissions for funding
- 86% engagement rate on Facebook
- 49% of target market engaged with us on Facebook
