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Case studies

Find out more about our recent wins.

Aunty Wai - Waikato District Council's *not-so* Rubbish Chat Bot

After analysing a month of Facebook messages, we found over half of all incoming queries were outside of normal working hours and about rubbish and recycling. Most questions had an answer that could Read more

Neurological Foundation

THE CHALLENGE Increase general awareness of The Neurological Foundation, leading into Brain Awareness Month (March) Receive 3 x print, 1 x broadcast and 3 x online coverageWHAT PLAIN JANE DID FindRead more

Treasures Care

THE CHALLENGE Following the Treasures 2017 launch, which resulted in front-page media stories about leakage issues, Plain Jane was challenged with launching the brand’s latest nappy, TreasuresRead more


THE CHALLENGE Produce a short documentary content with director Stjohn Milgrew. THE DOCO The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptionsRead more

Date Check

THE CHALLENGE Launch NZ’s first private investigator service for people online datingWHAT PLAIN JANE DID Media outreach, targeting NZ’s top media channelsHOW IT WORKED Earned broadcastRead more

The Good Avo

THE CHALLENGE Launch a new avocado delivery service using just social media Make 510 sales in 4-weeksWHAT PLAIN JANE DID Strategised and implemented a 4-week social media campaign Launched FB andRead more


THE CHALLENGE RE:TRACE is a community project celebrating the heritage of Auckland neighbourhoods through publicly submitted historical and contemporary photographyThe aim was to receive as manyRead more

Tāmaki Wellbeing

THE CHALLENGE Create, and launch, a $15,000 public funding grant to the people of TāmakiReceive 20 local submissions for the fundWHAT PLAIN JANE DID Social media strategy and implementationArtRead more

Tāmaki Regeneration

THE CHALLENGE Give Tāmaki Regeneration’s Facebook page an overhaulIncrease reachIncrease followersIncrease positive engagementWHAT WE DID New social strategy3-months day-to-day social managemenRead more

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