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Aunty Wai - Waikato District Council's *not-so* Rubbish Chat Bot

After analysing a month of Facebook messages, we found over half of all incoming queries were outside of normal working hours and about rubbish and recycling. Most questions had an answer that could be found on the website.Each Facebook message received from the WDC Contact Centre would take approx. 15 minutes to answer and cost approx. $20. ...

Neurological Foundation

THE CHALLENGE Increase general awareness of The Neurological Foundation, leading into Brain Awareness Month (March) Receive 3 x print, 1 x broadcast and 3 x online coverage WHAT PLAIN JANE DID Find local and national news hooks and pitch to relevant news outlets HOW IT WORKED Received a One News Saturday 6pm two-minute piece on the Christchurch Earthquake anniversaryReceived front page of regional newspaper coverage, six newspaper stories and online coverage in both stuff and nzherald.co.nzRece...

Treasures Care

THE CHALLENGE Following the Treasures 2017 launch, which resulted in front-page media stories about leakage issues, Plain Jane was challenged with launching the brand’s latest nappy, Treasures Care WHAT PLAIN JANE DID Campaign key messagesCrisis communications strategy Social media community management strategy Social media and influencer strategySocial media and influencer management and implementation HOW IT WORKED Worked with 18 micro and macro-influencersWithin the first month, received mo...

MEME Me

THE CHALLENGE Produce a short documentary content with director Stjohn Milgrew. THE DOCO The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptions of virality.The man who became a meme, Levi Hawken, recalls his joke that birthed a viral catchphrase. Living with a rare genetic condition which affects his appearance and turned him into an internet caricature, Levi defines the price of our fame based society. Blurring the line betw...

Date Check

THE CHALLENGE Launch NZ’s first private investigator service for people online dating WHAT PLAIN JANE DID Media outreach, targeting NZ’s top media channels HOW IT WORKED Earned broadcast interview on Radio NZ totalling more than 3 minutesEarned broadcast interview on prime time The AM Show totalling more than five minutesDate Check founder, and interviewee, is now a regular on The AM Show panel Three online stories ...

The Good Avo

THE CHALLENGE Launch a new avocado delivery service using just social media Make 510 sales in 4-weeks WHAT PLAIN JANE DID Strategised and implemented a 4-week social media campaign Launched FB and IG channels utilising owned and UGC imagery focuses on people, place and product Worked with 3 x paid influencers Posted 1 - 2 times a day on FB and IG (organic and paid) Posted daily on IG stories RESULTS Worked with 26 influencers (paid and earned) 922 new customers 1,273 total sales (...

RE:TRACE

THE CHALLENGE RE:TRACE is a community project celebrating the heritage of Auckland neighbourhoods through publicly submitted historical and contemporary photographyThe aim was to receive as many pictures as possible and create WHAT PLAIN JANE DID Create and implement marketing strategy (including social media, print, digital and community engagement) All writing Media relations Finding and confirming local artists RESULTS Weekly feature in Stuff’s Auckland local weekly newspapers sharing nev...

Tāmaki Wellbeing

THE CHALLENGECreate, and launch, a $15,000 public funding grant to the people of TāmakiReceive 20 local submissions for the fund WHAT PLAIN JANE DID Social media strategy and implementationArt directed and created social media images Create website (Wix platform) Wrote all copy including web, press releases and EDMsRESULTS30+ submissions for funding86% engagement rate on Facebook 49% of target market engaged with us on Facebook ...

Tāmaki Regeneration

THE CHALLENGE Give Tāmaki Regeneration’s Facebook page an overhaulIncrease reachIncrease followersIncrease positive engagement WHAT WE DID New social strategy3-months day-to-day social management1 x made for Facebook video RESULTS An increase of +12% followers month on monthAn increase of +5% average engagement rate month on monthAn increase post reach month on month of 2,000  ...